*PLEASE NOTE: We are taking bookings for onsite delivery of this program for Term 4, 2020. This program is also available for online delivery - see our Online Programs page for more information*
In Terms 3 and 4 students will work with Industry partners to design and present an AR campaign to assist Bendigo's Gastronomy industry to recover from the impact of COVID-19. Working in teams (4-5 per team), students will use the Design Thinking Process and our greenscreen facilities to create an augmented reality (AR) experience which helps tourists to discover Bendigo.
This three-day program begins with a project mandate from their chosen client. Students work to the client’s desired outcomes and develop a framework (design). In order to do this, students must: 1. Empathise – develop “persona profiles” to enable deeper understanding of those people who this AR guided tour is intended for, 2. Analyse and decide – research and decide on which aspects of Bendigo to highlight and make more accessible to visitors and locals, 3. Design – decide on and mock-up the format of the tourism experience (e.g. gamified guided tour for tech savvy tourists). Using the Design Thinking Process, each team will pitch their design solution to a small panel, with feedback and questions to follow.